Over the last couple of years, the digital landscape has undergone quite a change. But one thing that has remained constant is the effectiveness of Search Engine Optimization as a key marketing strategy. There are many reasons you should consider making your website SEO-friendly but here are the 5 best.
- 1. You can enjoy an increase in traffic
A majority of the impressions and clicks are received by the top positions on the search engine result pages. So you can enjoy significant traffic increases for your website with rankings in these top positions. SEO’s main focus is creating informative keyword relevant meta descriptions and title tags, that show up in result pages. You can increase your click through rate and increase qualified web traffic by optimizing these tags and descriptions.
- 2. High ROI is an eventuality
SEO friendly content attracts potential consumers to your website through high-ranking relevant keywords and phrases, thereby achieving your business goals. With effective SEO, you can ensure better ROI, lead generation and conversion that any other form of marketing. Quantifiable and trackable results are provided with SEO. SEO agencies can track almost all aspects of their strategy, like increases in traffic, rankings, and conversions.
- 3. It is a cost-effective marketing strategy
SEO targets users who are actively searching for your products and services online, thereby making it one of the most cost-effective marketing strategies today. This inbound strategy allows businesses to save on cash as opposed to other outbound strategies like cold-calling which are more expensive in comparison. The leads generated by cold-calling cost 61% more than leads generated by an inbound strategy like SEO. Another reason that SEO is cost-effective is the fact that the traffic resulting from SEO tends to be more qualified than many other marketing strategy.
- 4. It increases the usability of your site
SEO makes your website easier to navigate for search engines, and inadvertently, also increases the navigability for users too. The architecture of your website will be rearranged by SEO in an effort to make pages easier to find and navigate. This results in the pages being easier for search engines to crawl through to, as well as for users who are actively browsing through your website to find relevant information that they might need.
- 5. It builds brand awareness
Significant impressions are known to result from top position rankings. When your website features in these top positions on the result pages, it means more exposure for your website. When you are on the first page for your targeted keywords, not only does it help users make an association with your brand and those keywords, but it also manages to instil trust and build relationships between your business and your user.
Any business on the first page of search results is automatically assumed to be more trustworthy in the minds of a consumer. With your content and pages ranking in high positions in search engines, you can increase the chances of your users seeing your content and making an association with your brand.